Leadership Team

TagVault.org is a non-profit organization formed under IEEE-ISTO and run by a board of directors, as specified by the organization's bylaws. Read on for biographies for each board member.

 

CA - Michel Avenel

Chairman of the Board

Michel Avenel serves as Senior Principal Product Manager for CA Technologies’ IT Asset Manager Solution.  He also serves as current Chairman of the Board of TagVault.org, the registration and certification authority for ISO/IEC 19770-2:2009 software identification tags. Michel leverages more than 16 years of industry experience as a practitioner, entrepreneur and innovator to further CA’s position in the marketplace and manage product direction.


Michel joined CA Technologies when it acquired DecisionRight in 2007 where he was a co-founder. DecisionRight developed a knowledge and decision-support platform for the IT service and asset management market.
 

Read the chairman's blog - "From the Chairman".

  

ModusLink - Peter Moore

Treasurer

Peter Moore is the Global Director of e-Business Architecture and Analysis at Moduslink. He and his global team are responsible for the design & product roadmap for Moduslink Corporation’s Entitlement Management solutions, which helps customers control access to digital content and services. Peter is also responsible for the architecture of the other Moduslink e-Business solutions for integrated marketing and loyalty programs, customer care, financial management, fulfilment and returns processes.
 
Peter has over 20 years in the IT industry and has had various roles as BSA, IT Manager, CRM and e-Commerce at local, regional and global level. Peter joined Moduslink in 1996.

  

Tim Willey

Sr. Director, Licensing Strategies

Tim Willey is responsible for managing Pricing and Licensing Strategy, Policy and Programs at Symantec.  This includes developing Symantec’s In-product Licensing strategy, as well as Software Asset Tagging strategy.
 
Most recently, Tim has developed a simplified approach to Pricing and Licensing for Symantec, which is designed to significantly reduce the volume of SKUs and price-points which are published through the sales channels.  Prior to this, Tim helped to set-up and establish the global Office of Pricing and Licensing, to co-ordinate and drive new Pricing and Licensing approaches, designed to improve ease of doing business for Customers and Partners.
 
Before joining Symantec, Tim was a Director in the Corporate Strategy practice at Deloitte in London, where he worked with leading Technology, Telecoms and Media companies to drive profitable growth strategies.  This included helping global organizations tackle strategic challenges across Europe, Asia and the US.
 
Tim graduated top in his year with a B.Sc. in Economics from Nottingham University (one of the top 3 Universities for Economics in the UK).

 

TagVault.org - Steve Klos

 Executive Director

Steve was the convener the ISO/IEC 19770-2:2009 draft focused on software identification (SWID) tags.  Based on his work on the development of the SWID tag standard and his extensive background in all aspects of Software Asset Management, Steve became the executive director of TagVault.org – the registration and certification authority for ISO/IEC 19770-2:2009 software identification tags and the organization providing tools, services and specialized knowledge for software identification tags to the SAM ecosystem. 

Steve co-founded Agnitio Advisors, a company focused on developing, evaluating and improving software asset management policies and procedures.  He also co-founded ManageSoft Corporation, a leading provider of desktop, security and software asset management tools and services.  

Steve is the recipient of multiple industry certifications in Software Asset Management and has been privileged to become an IAITAM Fellow .  Steve is a certified instructor for SAM training classes and has presented at many conferences including CA World, Gartner, IAITAM, and SoftSummit.

See Steve's LinkedIn Profile.