Machine Learning – a buzzword for some, a rapidly adopted technology for others. Whatever you can call it, machine learning is one of the most prominent technological advancements we’re facing today, and presents us with an opportunity to be a part of it.
With the applications that we’re sharing below, you’ll be compelled to adopt machine learning as your career choice. It truly holds a universe of its own and can help to create more. Let’s take a look:
Email Spam and Malware Filtering
There are times when you’re so done with promotional emails that you just want them to end in your spam and junk. However, doing this takes time but with machine learning, it just gets simple. With the help of machine learning, your email can automatically detect spam emails and redirect them to the spam folder without you interacting with them at all.
In addition, phishing is a common malware infecting technique that you should protect yourself from. Again, going through emails, and ensuring that any such link remains unopened, can take up a lot of your time.
But with machine learning, your email box can also configure itself and detect malicious emails right away. When it does, it automatically labels it as harmful and moves it to the trash. If you think the link’s safe or know the sender, you can open it from the source.
Although you should be getting a security suite as well as a reliable internet service to avoid such circumstances, still, machine learning helps improve overall security too. For the above, you can count on Xfinity customer services to provide you with an internet plan as well as xFi Advanced security suite to protect you.
Image Recognition
One of the most prominent consumptions of machine learning is alongside AI for image and facial recognition software. The technique involves working with AI tools to recognize images and faces better.
This technique is widely used by Facebook for tagging purposes since it allows automatic face detection for recognizing your friends and tagging them in the photo. Apart from this, whenever we see any technology or program that comes with such features, Face detection, and recognition algorithms back it up.
Here, machine learning plays an important role as it learns, recognizes, and performs face detection better than before. It helps improve the overall performance of the system, giving accurate face recognition results.
Traffic Prediction
Another amazing activity that machine learning helps improve is offering traffic predictions. Whenever we’re traveling, we’re using maps for the purpose. The good thing is finding out whether the route ahead is affected by anything or not.
For instance, we get the real-time location of our vehicle synced with speed, which helps derive the time it’ll take to reach our destination. In addition, the maps also illustrate the weather, any congestion, etc. ahead of our route, calculating our time accordingly.
The app, using machine learning, takes the data of the trip and updates the information accordingly. It does this to provide accurate results whenever some other traveler faces the same situation while traveling.
Product Recommendations
When was the last time you were scrolling through a website for products and found out that your phone showed you recommendations for it? Well, this happens due to machine learning integrated into the website structure and its algorithms.
When a visitor is looking for products, the algorithm analyses their search pattern. Doing this, it gathers information such as the time the visitor spends on any product or a page, the type of products he’s looking at, the number of vendors he has visited for that product, and more.
With this data, it’s able to formulate a list of relevant products, which are later shown to the customers. It’s also applicable to different social media platforms where you see recommendations for products that you’ve visited on the same or different sites.
If you’re a marketer, you can use machine learning to leverage better sales outreach and increase conversions. It’s done by understanding customer behavior and generating recommendations that the customers would prefer.
Online Fraud Detection
Similar to the way malicious emails are detected, machine learning also helps prevent online fraud by automatically detecting them. It does so by accessing the details for the transaction. The Feed Forward Neural network does this.
The FFNN generates a pattern for genuine transactions, which is changed if the transaction is not genuine or has details that highlight fraud in some sense. If in case the program detects that the transaction isn’t safe, it’ll highlight it and close the deal before you face any fraud.
It’s quite useful for bigger transactions especially when it comes to Blockchains and cryptos since they go without trail and facing fraud in such transactions can lead to great losses.
Closing Thoughts
With the amazing benefits and perks that it brings, you can surely count on developing your career using machine learning. It’s the next big thing and if you’re looking for career options, then this is it.
