1) Pick a product that will actually sell

Research before building. Validate demand with polls, DMs, comments, search trends, or by testing small paid traffic.
Make it hyper-specific. Solve one clear, urgent problem with a bold, believable promise (curiosity + specificity drives virality).
Package for speed to value. Templates, checklists, swipe files, mini-courses, or compact guides beat long theory.

2) Price for speed (the $10–$300 philosophy)

Optimize for low friction + high volume.
Test at $27 / $57 / $97—expect $27 to convert fastest and often earn more overall through volume.
Keep impulse range front-end; stack profit with upsells (see step 7).

3) Build the simplest possible funnel (simple scales, fancy fails)

Funnel = Content → Checkout → Sale.

Send traffic directly from a post/ad to a single, conversion-optimized checkout page (no “learn more” detours).
Remove steps, reduce fields, place CTA high on the page, repeat CTA lower.

4) Make a high-converting checkout page

Clear, benefit-led headline (“What they get + outcome”).
Specific bullets (deliverables, results, who it’s for).
Credibility: testimonials/social proof, star ratings, “recent purchases.”
Friction killers: concise FAQ, refund/guarantee, trust badges.
Tool suggested: SamCart (or your preferred checkout) for speed and testing.

5) Set your essential tech stack

Attribution: Hyros (or a simpler alternative) to see which posts/ads print money.
Auto-DM/Linking: ManyChat to reply to post comments with instant DMs + links.
Checkout: SamCart (or Shopify product page with solid CRO).
Social proof: UseProof (live purchase popups) to lift conversions.
Email: ESP to collect and monetize (see step 9).

6) Publish content daily (traffic machine)

Treat content as free distribution; build a system to ship every day.
Cadence example from the doc: 3 reels/day at set times + 1 carousel/day + a simple daily story.
Repurpose heavily (~80% reused). When a reel performs, turn it into an ad.

7) Engineer Average Order Value (AOV) with upsells

Front-end product ($10–$97) → 1-click upsell to a bigger pack ($49–$149).
Post-purchase or email upsell to a $99–$299 text course.
This is where most profit comes from; aim to lift from $24 AOV to $100+ over time.

8) Launch play (for spikes) + evergreen (for daily cash)

Launch framework (example that produced a $146K day):

Create a VIP waitlist (2K+ signups).
Time-boxed price ramp (e.g., Day 1 $97 → Day 2 $147 → then $197).
Multi-touch: 2–3 emails/day during launch, reels, stories, a carousel.
Expect most buyers to be returning customers—keep growing your list.

Evergreen:

Keep the simple funnel live year-round; content and low-spend ads feed it daily.

9) Email = daily monetization

Add email after socials are humming.
AM nurture email (value/story), PM sales email (direct pitch) every other day.
Carousels/stories drive lead magnets → collect 1000+ leads/day at scale.
Expect unsubscribes; optimize for revenue per subscriber.

10) Run lean paid ads

Start small ($5/day tests). Promote reels that already worked organically.
Three pillars: lead ads (grow list), retargeting (cart/checkout viewers), sales ads (best sellers).
Track CAC precisely; pause losers fast, feed winners harder.

11) Measure what matters

By post/ad: revenue per post, not just vanity metrics.
By page: conversion rate lifts from simple layout tweaks.
By offer: price point tests; keep what earns most net, not what looks premium.

12) Mindset + cadence (consistency compounds)

Expect a slow start; iterate relentlessly.
Detach from single outcomes (“This or something better”).
Keep shipping: most wins come from volume of good bets.

Quick Checklist (do these in order)

Validate a specific, curiosity-provoking problem + outcome.
Create a focused product (fast to consume, fast to implement).
Price $10–$97 front-end (test $27); plan one 1-click upsell + one post-purchase upsell.
Build a tight checkout page (headline, bullets, proof, FAQs, high CTA).
Wire up tech: Hyros (or lighter tracking), ManyChat, checkout, UseProof, ESP.
Publish daily content; save winners; convert best reels into $5/day ads.
Automate DMs-to-link with ManyChat; reply on autopilot as comments arrive.
Email daily/alt-day sales cadence; grow list via carousels/stories/lead ads.
Test prices ($27/$57/$97), headlines, CTAs, order bumps; track AOV & CAC.
Scale the winners; kill the rest; repeat.

Common pitfalls to avoid

Building before validating (low conversions, high CAC).
Over-complicating funnels (each extra step costs sales).
Pricing too high too soon (kills impulse buys).
Ignoring upsells (leaves most profit on the table).
Publishing sporadically (algorithm starves).
Tracking nothing (you can’t scale what you can’t measure).

Benchmarks to aim for (good starting goals)

Checkout page conversion: 3–8%+ (cold), 10%+ (warm).
Front-end AOV: $20–$40; with upsells: $60–$120+.
CAC target: < 30–40% of front-end revenue (profit from upsells/LTV).

Follow this sequence, keep tests small but constant, and let the simple funnel + daily content + cheap front-end + smart upsells do the compounding.

And remember, she wasn’t successful overnight:

Other Maria Wendt resources:

Advertising – Free Google Doc