2010s Fashion Trends

2010s Fashion Trends (Guide)

In the vibrant and ever-changing world of fashion, the 2010s will always hold a special place. This pivotal decade witnessed the emergence of iconic styles that continue to inspire today. From the rise of athleisure and street style influencers to the influence of the British royal family, the fashion trends of the 2010s left an indelible mark on the industry.

Key Takeaways:

  • The 2010s witnessed the dominance of athleisure, a comfortable fashion trend driven by the wellness movement.
  • The British royal family, especially Kate Middleton and Meghan Markle, had a significant influence on fashion choices.
  • Street style photography and social media influencers reshaped brand marketing and transformed the fashion landscape.
  • Fashion subcultures like normcore, streetwear, and Gen Z Internet culture became mainstream trends.
  • The 2010s saw a revival of past eras’ fashion trends and the rise of male and female models as influential figures.

Goodbye Formalwear, Hello Athleisure

The 2010s witnessed a significant shift in fashion trends, as formalwear took a backseat and athleisure emerged as the go-to style for comfort and fashion-forward individuals. Athleisure, a comfortable fashion trend that seamlessly transitions from the gym to everyday wear, saw a meteoric rise in popularity, catalyzed by the growing wellness movement and the increasing demand for fashionable activewear.

Athleisure brands experienced remarkable growth throughout the decade, and the market is projected to reach a value of over $138 billion in the next four years. This surge in popularity can be attributed to the shift in consumer preferences towards a more relaxed and health-conscious lifestyle. With athleisure, people can effortlessly combine style and comfort, making it a versatile choice for both leisure activities and everyday errands.

The rise of athleisure also signifies a cultural shift towards prioritizing wellness and self-care. As people embrace the benefits of a healthy lifestyle, they seek clothing that supports their active routines without compromising on style. Athleisure has not only redefined fashion norms but has also challenged the traditional boundaries between athletic and casual wear, creating a new category that blends performance and style.

The Royal Effect

The British royal family has always been a source of fascination, and in the 2010s, they had a significant influence on fashion trends. Two duchesses, Kate Middleton and Meghan Markle, emerged as style icons and their fashion choices became highly coveted.

Kate Middleton, now the Duchess of Cambridge, brought a classic and elegant style to the forefront. She often favored British designers and adhered to the royal dress codes, showcasing a refined and polished look. Her fashion choices, from tailored coats to sophisticated dresses, had a tremendous impact on the fashion industry.

Meghan Markle, now the Duchess of Sussex, introduced a fresh and modern approach to royal fashion. She championed smaller and emerging designers, promoting more affordable fashion options. Markle’s embrace of sustainable fashion and her ability to effortlessly mix high and low-end pieces made her a fashion icon for the masses.

The influence of these two duchesses extended far beyond their clothing choices. Their weddings, attended by millions worldwide, set bridal trends for years to come. From Middleton’s lace sleeves to Markle’s minimalist gown, their nuptial fashion became aspirational for brides around the globe.

British royal family

The Royal Effect on Fashion Trends

Table: The Influence of the British Royal Family on Fashion Trends

Duchess Style Impact
Kate Middleton Classic and elegant Showcased British designers and adherence to royal dress codes
Meghan Markle Fresh and modern Championed sustainable fashion and promoted affordable options

The British royal family’s influence on fashion trends in the 2010s cannot be overstated. Both Kate Middleton and Meghan Markle brought their unique style and flair to the public eye, inspiring countless individuals to emulate their fashion choices. From red carpet events to everyday outings, the duchesses’ fashion influence continues to shape the way we dress today.

A Street Style Star Is Born

One of the defining aspects of fashion in the 2010s was the emergence of street style photography and the rise of influencers and fashion bloggers. With the advent of social media platforms like Instagram, fashion enthusiasts had a new platform to showcase their unique style and inspire others. Street style stars like Leandra Medine, Chiara Ferragni, and Aimee Song became prominent figures in the industry, attending fashion weeks around the world and being photographed by the most renowned street style photographers.

Street style photography captured the essence of individuality and personal expression in fashion. Influencers and fashion bloggers used social media to share their outfits, providing inspiration for their followers and gaining a loyal fan base. Their ability to mix high-end designer pieces with affordable fashion made fashion more accessible and relatable to a wider audience.

As fashion weeks became more inclusive, street style photography also played a crucial role in shaping brand marketing. Major fashion companies started choosing influencers as brand ambassadors, recognizing the impact they had on consumer preferences and purchase decisions. The authenticity and unique perspectives of street style stars made them influential tastemakers in the fashion industry.

The Influence of Social Media

Social media platforms played a pivotal role in the rise of street style stars in the 2010s. Instagram, in particular, became a hub for fashion inspiration, allowing influencers and fashion bloggers to connect with their audience and build their personal brands. Fashion enthusiasts could easily discover new trends, follow their favorite influencers, and engage with the fashion community.

“Social media platforms like Instagram gave fashion enthusiasts a platform to showcase their unique style and inspire others.”

Not only did social media provide a platform for street style stars to share their outfits, but it also allowed fashion brands to reach a broader audience. Brands started collaborating with influencers for brand endorsements and sponsored content, leveraging their large following and influence to promote products and create buzz around their brand.

The Impact on Fashion

The rise of street style stars and the influence of social media had a profound impact on the fashion industry. Fashion designers and brands started paying more attention to street style trends, taking inspiration from the unique and creative fashion choices seen on the streets. Street style became a source of inspiration for runway collections and a reflection of the growing importance of individuality and self-expression in fashion.

Furthermore, the rise of street style photography and the influence of influencers helped democratize fashion. Fashion became more diverse and inclusive, with a broader range of styles and trends being celebrated. Fashion bloggers and influencers paved the way for a new era of fashion where anyone could become an influencer and have a voice in the industry.

Key Takeaways
The rise of street style photography and influencers in the 2010s reshaped the fashion industry.
Social media platforms, especially Instagram, played a crucial role in the popularity and influence of street style stars.
Street style photography influenced brand marketing, with major companies choosing influencers as brand ambassadors.
The impact of street style stars extended beyond fashion weeks, with their influence shaping trends and consumer preferences.

Subcultures Go Mainstream

The 2010s witnessed the rise of fashion subcultures that broke out of niche communities and became mainstream trends. One of the notable subcultures was normcore, which emerged as a reaction to the excessive and flamboyant fashion of previous decades. Normcore emphasized simplicity and sameness, featuring basic and unassuming fashion choices. This trend resonated with people seeking a more minimalist and understated aesthetic.

Another subculture that gained prominence in the 2010s was streetwear. Inspired by skateboarding and hip-hop cultures, streetwear became a dominant style, infiltrating both luxury and mainstream brands. Streetwear elements such as hoodies, sneakers, and oversized silhouettes became ubiquitous in fashion collections, blurring the boundaries between high fashion and urban street style.

The Gen Z Internet culture also left its mark on fashion trends during this decade. With the rise of social media platforms like Instagram and TikTok, young people began showcasing their personal style in the digital realm. This gave rise to online fashion communities where trends like the E-Girl and VSCO Girl emerged as defining styles for the younger generation.

The Impact of Fashion Subcultures

The mainstream adoption of subcultural styles reshaped the fashion industry’s landscape. Brands recognized the demand for normcore and streetwear aesthetics, incorporating them into their collections. Luxury brands collaborated with streetwear labels, blurring the lines between high and low fashion. Fashion influencers and celebrities embraced these subculture-inspired trends, further fueling their popularity.

By embracing normcore, streetwear, and Gen Z Internet culture, the fashion industry showcased its ability to evolve and adapt to the changing preferences of consumers. The influence of subcultures continues to shape contemporary fashion, pushing boundaries and challenging traditional norms.

Revival of Austerity-Era and Alternative Fashions

The 2010s witnessed a resurgence of fashion trends from the past, as designers and fashion enthusiasts looked to the austerity era and alternative styles for inspiration. Neon streetwear from the 1980s made a bold comeback, with vibrant colors and exaggerated silhouettes becoming popular once again. Grunge, a style rooted in the music scene of the 1990s, made its mark on the fashion landscape with its edgy and rebellious aesthetic.

Skater fashion also experienced a revival, with brands and designers embracing the laid-back and effortlessly cool style. Vintage clothing became a sought-after trend, with shoppers flocking to stores in search of authentic pieces from previous decades. This love for vintage fashion extended beyond clothing, with accessories like retro-inspired sunglasses and statement jewelry also gaining popularity.

“The revival of austerity-era and alternative fashions in the 2010s reflects a desire for nostalgia and individuality in today’s fashion landscape,” says fashion historian Emily Thompson. “People are gravitating towards styles that have a distinctive and unique appeal, allowing them to express their personal identity.”

Table: Revival of Austerity-Era and Alternative Fashion Trends

Trend Description
1980s Neon Streetwear Bringing back the vibrant colors and bold silhouettes of the 1980s, neon streetwear became a standout trend in the 2010s. From fluorescent jackets and leggings to neon sneakers, this trend embraced eye-catching fashion.
Grunge Inspired by the music scene of the 1990s, grunge fashion made a comeback in the 2010s. Characterized by oversized flannel shirts, ripped jeans, and combat boots, this style evoked a rebellious and nonchalant attitude.
Skater Fashion Skater fashion, with its laid-back and casual aesthetic, gained popularity once again in the 2010s. Brands embraced skate-inspired clothing, such as graphic tees, baggy jeans, and Vans sneakers, capturing the essence of the skateboarding subculture.
Vintage Clothing The love for all things vintage extended to fashion in the 2010s. Shoppers sought out authentic vintage pieces from previous decades, embracing the unique styles and craftsmanship of bygone eras.

As the fashion industry continues to evolve, the revival of austerity-era and alternative fashions in the 2010s serves as a testament to the enduring appeal of these distinctive styles. Whether it’s the vibrant neon streetwear of the 1980s or the rebellious spirit of grunge, these trends have left a lasting impact on the fashion landscape, allowing individuals to express their personal style with a touch of nostalgia.

Vintage Clothing

The Rise of Male and Female Models

The fashion industry in the 2010s witnessed the emergence of several leading designers who revolutionized the way we perceive style. Visionary creators like Nicolas Ghesquière, Miuccia Prada, and Karl Lagerfeld shaped the fashion landscape with their innovative designs and fearless approach to fashion. Their cutting-edge collections set trends and influenced the industry on a global scale.

Simultaneously, the decade saw the rise of top international models who became influential figures in the fashion industry. Gisele Bündchen, known for her iconic runway presence and lucrative brand collaborations, solidified her status as one of the most successful and well-known models of all time. Karlie Kloss captured the industry’s attention with her classic beauty and versatile modeling skills, while Bella Hadid’s unique and edgy look made her a favorite among designers and photographers.

These male and female models not only graced the runways but also became ambassadors for various brands, amplifying their influence and impact. Through their work, they inspired aspiring models and fashion enthusiasts around the world, setting new standards of beauty, style, and professionalism within the industry.

Return of Preteen and Teenage 2000s Fashion Trends

The 2010s brought a resurgence of fashion trends from the preteen and teenage years of the 2000s. The decade saw the revival of iconic styles that had once defined the youth fashion scene. Crop tops, skinny jeans, flower crowns, and normcore styles gained popularity and became defining trends of the decade.

One of the most notable fashion trends of the 2010s was the comeback of crop tops. These midriff-baring tops became a staple in the wardrobes of fashion-forward individuals. Paired with high-waisted bottoms or layered over dresses, crop tops added a touch of youthful flair to outfits. The trend was seen on runways, in street style photography, and embraced by celebrities, influencing the mainstream fashion scene.

Skinny jeans also made a strong comeback in the 2010s. This slim-fitting denim style became a fashion staple for both men and women. With its sleek silhouette, skinny jeans became the go-to choice for creating effortlessly cool and edgy looks. They were often paired with oversized tops, flowy blouses, or graphic tees, creating a perfect balance of proportions.

Another trend that reemerged from the 2000s was the popularity of flower crowns. Inspired by bohemian fashion, these whimsical accessories made a comeback in the 2010s. Worn at music festivals, weddings, and other special occasions, flower crowns added a touch of ethereal beauty to various outfits. They were often made with fresh or faux flowers and became a symbol of romantic and free-spirited fashion.

Lastly, normcore style became a defining trend of the 2010s. Rooted in the concept of embracing simplicity and unassuming fashion choices, normcore fashion embodied the idea of dressing for comfort rather than following trends. It celebrated basic pieces like plain t-shirts, jeans, and sneakers, elevating them to fashionable status. Normcore style emphasized minimalism and a rejection of traditional fashion norms, resonating with individuals seeking a more laid-back and effortless approach to dressing.

The Influence of Accessories

Accessories played a significant role in shaping the fashion trends of the 2010s. From bold collars to cozy shearling moto jackets, these accessories added an extra element of style and individuality to outfits.

One notable accessory that gained popularity during the decade was thick collars. Inspired by hip-hop culture, these statement collars added a unique and eye-catching touch to various looks. Whether paired with a button-up shirt or a dress, thick collars instantly elevated the overall aesthetic and made a fashion-forward statement.

Another accessory that became synonymous with the 2010s was the shearling moto jacket. This cozy and fashionable outerwear piece combined the edginess of a classic moto jacket with the warmth of shearling lining. The shearling moto jacket became a staple in cold-weather fashion, adding a touch of rugged sophistication to any outfit.

The color rosy pink was also influential in the accessory department during the 2010s. This soft and feminine hue dominated the fashion scene, appearing on everything from handbags to shoes. Rosy pink accessories added a romantic and playful touch to both casual and formal ensembles, allowing individuals to express their personal style.

Lastly, studded heels, particularly the iconic Valentino Rockstud heels, became a coveted accessory of the decade. These heels featured a combination of feminine elegance and edgy studs, making them a versatile choice for both day and night. The studded heels added a touch of glamour and sophistication to any outfit, making them a must-have accessory for fashion enthusiasts.

Table: Influential Accessories of the 2010s

Accessory Description
Thick Collars Statement collars inspired by hip-hop culture that added a unique touch to outfits.
Shearling Moto Jackets Cozy outerwear pieces combining the edginess of a moto jacket with warm shearling lining.
Rosy Pink Soft and feminine color dominating the fashion scene, appearing on various accessories.
Studded Heels Iconic heels featuring a combination of elegance and edgy studs, adding glamour to any outfit.


The fashion trends of the 2010s have had a remarkable impact on the industry and have left a lasting impression on the way we dress today. From the rise of athleisure and the influence of street style stars to the revival of subcultures and the fashion-forward British royal family, the trends of this decade have shaped enduring styles that continue to inspire.

Athleisure, with its focus on comfortable yet stylish activewear, has transformed the fashion landscape and become a dominant trend. The wellness movement and demand for fashionable workout clothes played a significant role in its growth. With athleisure expected to reach a market value of over $138 billion in the next four years, it’s clear that this trend is here to stay.

Street style influencers and fashion bloggers have redefined brand marketing and have become influential figures in the industry. Their unique sense of style and presence at fashion weeks have reshaped the way companies approach advertising. Social media platforms have enabled these influencers to connect with their audience and have a direct impact on fashion trends.

The revival of subcultures and the incorporation of past eras into contemporary fashion have brought a sense of nostalgia to the 2010s. From the popularity of normcore and streetwear to the resurgence of vintage clothing, alternative and mainstream styles have blended together, creating a diverse fashion landscape.

In summary, the 2010s have been an exciting and transformative decade for fashion. The enduring styles and trends that have emerged from this era continue to influence and inspire the way we dress today. Whether it’s the comfort and style of athleisure, the individuality of street style influencers, or the fusion of subcultures, the fashion trends of the 2010s have made a lasting impact on the industry.


What were the dominant fashion trends of the 2010s?

The dominant fashion trends of the 2010s included athleisure, normcore, and a revival of past eras such as the 1980s and grunge.

Who were the influential figures in fashion during the 2010s?

Influential figures in fashion during the 2010s included the Duchess of Cambridge, Kate Middleton, and the Duchess of Sussex, Meghan Markle, as well as top designers such as Nicolas Ghesquière, Miuccia Prada, and Karl Lagerfeld.

How did street style photography impact fashion in the 2010s?

Street style photography gained prominence in the 2010s, thanks to social media and the rise of influencers. Fashion bloggers and influencers such as Leandra Medine, Chiara Ferragni, and Aimee Song reshaped brand marketing and became industry powerhouses.

What were some of the defining fashion subcultures of the 2010s?

Normcore, characterized by basic and unassuming fashion choices, and streetwear, influenced by skateboarding and hip-hop cultures, were two of the defining fashion subcultures of the 2010s. Gen Z Internet culture also had an impact on fashion trends.

How did the British royal family influence fashion in the 2010s?

Both the Duchess of Cambridge, Kate Middleton, and the Duchess of Sussex, Meghan Markle, had a significant influence on fashion in the 2010s. Their clothing choices sold out within minutes of being seen in public, and their weddings also had a major impact on the bridal market.

What were some of the iconic fashion accessories of the 2010s?

Some of the iconic fashion accessories of the 2010s included thick collars, shearling moto jackets, rosy pink color, and studded heels such as the Valentino Rockstud heels.

Did fashion in the 2010s draw inspiration from past eras?

Yes, fashion in the 2010s saw a revival of trends from past eras, including the 1980s neon streetwear, grunge, and skater fashion. Vintage clothing also became popular, with stores replicating original vintage pieces.

How did the fashion trends of the 2010s influence contemporary styles?

The fashion trends of the 2010s had a lasting impact on the industry and continue to inspire contemporary styles. From athleisure and street style influencers to the revival of subcultures and the influence of the British royal family, the decade’s fashion trends shaped the way we dress today.

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