Can You Make Money on Pinterest?

Can You Make Money on Pinterest? (Guide)

Pinterest is more than just a visual discovery engine – it’s also a platform that offers numerous opportunities for making money. Despite a slight decrease in global monthly active users, Pinterest still boasts an impressive user base of 431 million people worldwide. Additionally, users consume almost 1 billion videos daily on Pinterest, making it a lucrative platform for business owners and influencers alike.

Whether you’re a blogger, influencer, or eCommerce business, there are multiple avenues to explore for monetizing Pinterest. The strategies for making money on Pinterest can vary depending on your specific business and goals. For eCommerce businesses, Pinterest can serve as a valuable tool to attract customers in the research phase. On the other hand, bloggers and influencers can leverage Pinterest to drive traffic to their websites, ultimately leading to increased income.

In this guide, we’ll explore proven strategies for making money on Pinterest and how you can start implementing them today.

Key Takeaways:

  • With over 431 million users worldwide, Pinterest offers a large and engaged audience for monetization opportunities.
  • Pinterest can be a valuable tool for eCommerce businesses, bloggers, and influencers to attract customers and drive traffic to their websites.
  • Strategies for making money on Pinterest include utilizing ads, direct purchases, affiliate marketing, brand partnerships, and participating in Pinterest creator programs.
  • Optimizing your Pinterest strategy with tools like Publer can streamline your workflow and increase the effectiveness of your marketing efforts.
  • By combining compelling content, strategic promotions, and seamless purchasing experiences, you can maximize your earning potential on Pinterest.

How to Make Money on Pinterest

Making money on Pinterest requires a strategic approach. One effective strategy is to utilize Pinterest ads to drive traffic to your pins. By allocating some ad spend, you can extend your reach and target specific audiences based on your goals, such as increasing traffic or growing your Pinterest following. Promoted pins blend seamlessly with regular pins and are displayed in users’ home feeds, category feeds, and search results.

Another way to monetize Pinterest is through direct purchases on the platform. For businesses with an e-commerce component, Pinterest’s shopping tools enable users to buy products without leaving the app. This streamlined customer journey can lead to increased sales and revenue.

Additionally, affiliate marketing on Pinterest is a popular way to earn money. By sharing affiliate links or directing users to affiliate-related content, you can earn a commission for every purchase made through your links. This strategy is not limited to blogs and can be applied to Pinterest pins as well. Creating engaging and inspirational pins that showcase products and tag specific items can drive sales and generate income.

Ultimately, the key is to combine compelling content, strategic promotions, and seamless purchasing experiences to maximize your earning potential on Pinterest.

Partnering with Brands on Pinterest

Brands and influencers can form mutually beneficial partnerships on Pinterest. With its paid partnership tool, Pinterest facilitates collaboration and provides transparency, creating opportunities for influencers to monetize their presence and brands to reach a wider audience.

One way to establish brand partnerships is by creating Idea Pins that feature brand content and tagging the brand as a paid partner. This allows influencers to disclose their partnership while giving brands the chance to increase their exposure. The paid partnership content can also be utilized in ad campaigns, further enhancing credibility and visibility.

To secure brand partnerships on Pinterest, it’s crucial to have an engaged and niche audience. While follower count is not the sole determining factor, effectively pitching your brand and showcasing the value you can provide are essential. The paid partnership tool streamlines the payment process, enabling influencers and brands to define payment terms and logistics directly.

Collaborations between brands and influencers can lead to significant exposure and income, making it a worthwhile avenue to explore on Pinterest. By partnering with brands, influencers can not only monetize their Pinterest presence but also enhance their credibility and reach on the platform.

Emphasize your unique value proposition to attract brands and showcase the potential benefits of collaborating with you.

Benefits of Partnering with Brands on Pinterest:

  • Increased exposure to a wider audience
  • Enhanced credibility and trust
  • Potential income opportunities
  • Leveraging brand content in ad campaigns

Partnering with brands on Pinterest presents a valuable opportunity for influencers to monetize their presence and establish meaningful collaborations. By leveraging the platform’s paid partnership tool, influencers can connect with brands, create engaging content, and maximize their earning potential.

Pinterest Creator Programs

Pinterest provides exclusive programs designed to empower content creators and help them thrive. These programs offer financial support, educational resources, and exciting opportunities for funding and growth. Whether you’re an aspiring influencer or an established content creator, Pinterest has programs tailored to your needs.

The Pinterest Creator Fund:

One of the flagship programs offered by Pinterest is the Pinterest Creator Fund. This five-week program focuses on supporting underrepresented creators, including individuals from diverse backgrounds such as people of color, people with disabilities, and members of the LGBTQ+ community. The Creator Fund offers a combination of financial assistance, educational resources, and potential brand sponsorships to help creators realize their full potential on Pinterest.

Accepted creators in the Creator Fund receive:

  1. A generous cash grant to support their creative endeavors
  2. Ad credits to promote their content and reach a wider audience
  3. An equipment stipend to enhance the quality of their content

The Creator Fund aims to foster the growth and success of underrepresented creators by providing valuable industry insights and empowering them to create inspiring content on Pinterest.

The Creator Rewards Program:

Besides the Creator Fund, Pinterest also offers the Creator Rewards Program. This program allows content creators to earn money by creating original Idea Pins based on Pinterest’s prompts. Creators who meet engagement goals on their Idea Pins can receive rewarding financial incentives directly deposited into their bank accounts the following month.

While both the Creator Fund and Creator Rewards Program are currently available exclusively to underrepresented creators in the United States, Pinterest plans to expand these opportunities to underrepresented creators in Brazil and the UK in the future. These programs provide exciting avenues for content creators to monetize their presence on Pinterest and elevate their work to new heights.

By participating in these programs, content creators can access valuable resources, secure financial support, and unlock unique opportunities to collaborate with brands. These initiatives demonstrate Pinterest’s commitment to supporting diverse creators and fostering a thriving creative ecosystem on their platform. If you’re a content creator looking to monetize your presence on Pinterest, these programs are your gateway to realizing your full potential.

Program Comparison

Pinterest Creator Fund Creator Rewards Program
Financial support Earn money based on engagement
Educational resources Direct deposits to bank accounts
Potential brand sponsorships
Focused on underrepresented creators Expansion to Brazil and the UK planned

Optimizing Pinterest Strategy with Publer

Pinterest is a powerful platform for driving traffic and generating results for your business. To make the most of your Pinterest marketing efforts, it’s essential to have a strong strategy in place. That’s where Publer comes in. Publer is a comprehensive tool that helps you manage and optimize your Pinterest strategy, making it easier to create, schedule, and manage your Pinterest content.

With Publer, you can take advantage of various features that enhance your Pinterest workflow. One of the key features is the user-friendly interface that allows you to easily create and customize pins. Publer integrates seamlessly with popular design platforms like Canva and Crello, giving you the flexibility to create visually stunning pins that align with your brand’s aesthetic.

Another advantage of using Publer is the ability to schedule and publish your pins in advance. This feature saves you time and ensures that your Pinterest content is consistently delivered to your audience. By planning your pins ahead of time, you can maintain an active presence on Pinterest without constantly monitoring and posting manually.

In addition to scheduling, Publer offers other useful features to optimize your Pinterest strategy. You can watermark your pins to protect your content and maintain brand recognition. Publer also allows you to preview your pins before planning, ensuring they look exactly how you want them to appear on Pinterest. And if you have a large number of pins to manage, Publer makes it easy with its CSV bulk upload feature, allowing you to organize your Pinterest posts efficiently.

By utilizing Publer, you can streamline your Pinterest workflow and make the most of your Pinterest marketing efforts. Whether you’re a blogger, influencer, or business owner, Publer is a powerful tool to optimize your Pinterest strategy and increase your chances of success.

Key Features of Publer:

  • Easy pin creation and customization using Canva and Crello integrations
  • Advanced scheduling and publishing options for effortless content management
  • Watermarking feature to protect your content and maintain brand identity
  • Preview capability to ensure your pins look fantastic before planning
  • Organize your Pinterest posts efficiently with CSV bulk uploads

Publer is the ultimate tool to optimize your Pinterest strategy and take your Pinterest marketing to the next level. Start maximizing the potential of your Pinterest presence and drive more traffic and engagement to your website or online store.


Pinterest presents a wealth of opportunities for individuals and businesses to generate income. Whether you’re a blogger, influencer, or eCommerce entrepreneur, there are several strategies you can employ to monetize your presence on the platform. By leveraging Pinterest ads, direct purchases, affiliate marketing, brand partnerships, and participating in Pinterest creator programs, you can tap into the vast earning potential this platform offers.

To maximize your chances of success, it’s essential to approach Pinterest monetization strategically. Understanding your target audience and utilizing the available tools and features on Pinterest will help you craft effective strategies that resonate with your followers. Proper planning, optimization, and execution are key to achieving your financial goals.

Ready to start making money on Pinterest? Explore the various monetization strategies outlined in this guide and begin your journey towards financial success today. With determination and a well-executed Pinterest monetization guide, you can turn your Pinterest presence into a lucrative income stream.


Can you make money on Pinterest?

Yes, you can make money on Pinterest. With the right strategies, you can monetize your presence on the platform and generate income.

What are some tips for making money on Pinterest?

Some tips for making money on Pinterest include using Pinterest ads to drive traffic, leveraging direct purchases on the platform, and utilizing affiliate marketing to earn commissions.

How can you monetize Pinterest through brand partnerships?

You can monetize Pinterest through brand partnerships by using the paid partnership tool to collaborate with brands, create sponsored content, and reach a wider audience.

Are there any programs for content creators to monetize their presence on Pinterest?

Yes, Pinterest offers programs like the Creator Fund and Creator Rewards, which provide financial support, educational resources, and sponsorship opportunities for content creators.

How can Publer help optimize your Pinterest strategy?

Publer is a tool that can help manage and optimize your Pinterest strategy. It allows you to create, schedule, and manage content, saving you time and maximizing the effectiveness of your Pinterest marketing efforts.

What are the key takeaways from this guide on making money on Pinterest?

Some key takeaways include the various monetization strategies available on Pinterest, the importance of planning and optimization, and the potential for generating income by tapping into the earning potential of the platform.

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