What to Buy in Seoul (List)

Seoul, the vibrant capital city of South Korea, is a haven for shopaholics. With its wide array of unique and high-quality products, Seoul offers an unforgettable shopping experience for visitors. Whether you’re looking for traditional items, trendy fashion pieces, or popular Korean brands, Seoul has it all.

Explore the bustling shopping districts, browse through local markets, and uncover hidden gems to find the best souvenirs and must-have items in Seoul. In this shopping guide, we’ll highlight the top shopping destinations and introduce you to the unique products that make Seoul a shopper’s paradise. Get ready to embark on a shopping adventure!

What to Buy in Seoul (List)

Key Takeaways:

  • Seoul offers a wide variety of unique and high-quality products.
  • Popular Korean brands can be found in the city’s shopping districts.
  • Traditional items, trendy fashion, cosmetics, and snacks are must-buy items in Seoul.
  • Explore local markets and hidden boutiques to discover unique souvenirs.
  • Don’t miss the opportunity to bring home a piece of Korean culture with items like Hanbok and traditional liquors.


When visiting Seoul, be sure to check out the extensive selection of Korean cosmetics. From everyday basics to the latest trends, Korean cosmetics are renowned for their high quality and innovative formulations. Popular brands include Etude House, Tony Moly, Missha, The Face Shop, Nature Republic, and Laneige.

Some must-have products include Korean BB creams, lip tints, and sheet masks. Korean BB creams provide natural coverage and skincare benefits, while lip tints add a pop of color and hydration to your lips. Sheet masks are a skincare staple, delivering intense moisture and nourishment to rejuvenate your skin.

You can find a wide range of Korean cosmetics stores in popular shopping districts like Myeongdong and Gangnam. These areas are home to countless beauty shops and skincare boutiques, offering a vast range of Korean beauty products. Whether you’re looking for skincare essentials or makeup must-haves, Seoul has it all.

Popular Korean Cosmetic Brands:

  • Etude House
  • Tony Moly
  • Missha
  • The Face Shop
  • Nature Republic
  • Laneige

“Korean cosmetics are renowned for their high quality and innovative formulations.”
– Seoul Beauty Magazine

Must-Have Korean Cosmetic Products:

  1. Korean BB creams
  2. Lip tints
  3. Sheet masks

Where to Buy Korean Cosmetics in Seoul:

Shopping District Stores
Myeongdong Etude House, Tony Moly, Missha, The Face Shop
Gangnam Nature Republic, Laneige


Seoul is not only renowned for its vibrant culture and delicious cuisine but also for its trendy fashion scene. Whether you’re looking for affordable clothing or high-end designer pieces, Seoul has something for everyone. From shopping malls to street markets, the city offers a wide variety of options when it comes to Korean fashion.

If you’re in the mood for a luxury shopping experience, head to the famous Dongdaemun Market. This iconic shopping destination is home to several shopping malls that showcase the latest Korean fashion trends. Let’s take a look at some of the top shopping malls:

Shopping Mall Description
Doota A five-story shopping mall that offers a wide range of clothing, accessories, and cosmetics.
Migliore A popular spot for trendy clothing and accessories, with a vast selection of stores.
Hello apM A treasure trove of fashion finds, including clothing, bags, shoes, and accessories.
Lotte Fitin A modern shopping complex known for its stylish apparel and cutting-edge fashion items.
Hyundai City Outlets A premium outlet mall featuring a wide range of international and domestic fashion brands.

If you’re on a budget or prefer a more eclectic shopping experience, explore the street markets near Ewha Womans University and Hongik University. These markets offer a vibrant mix of trendy and affordable clothing, accessories, and unique fashion finds.

With its diverse fashion scene and countless shopping opportunities, Seoul is a paradise for fashion enthusiasts. Whether you’re looking for the latest trends or want to discover unique pieces, you’re sure to find something that catches your eye in this dynamic city.

Get Inspired by Korean Fashion

Korean fashion is known for its unique blend of contemporary styles and traditional elements. From K-pop fashion to hanbok-inspired designs, Korean fashion offers a wide range of options for fashion-forward individuals. Embrace your creativity and experiment with different styles to create your own unique fashion statement.

Seoul’s fashion scene is a melting pot of trends and styles, offering endless possibilities for fashion enthusiasts. Whether you’re a fan of streetwear or prefer classic elegance, there’s something for everyone in the dynamic world of Korean fashion.

Korean Snacks

Don’t miss out on trying delicious Korean snacks during your visit to Seoul. Indulge in the unique flavors and textures of these popular treats that are loved by locals and tourists alike.

Popular Korean Snacks

Here are some of the most popular Korean snacks that you must try:

  • Honey Butter Almonds
  • Orion Choco Pies
  • Pepero Chocolate Sticks
  • Seaweed Crisps

These snacks offer a delightful combination of sweet, savory, and crispy flavors, making them a perfect companion for your sightseeing adventures or evening strolls in Seoul.

Where to Buy Korean Snacks in Seoul

You can find a wide range of Korean snacks at various locations in Seoul. Here are some recommended places to purchase these delectable treats:

  • Supermarkets: Visit local supermarkets in Seoul, such as Lotte Mart and E-mart, to find a diverse selection of Korean snacks. These supermarkets often have dedicated sections showcasing a variety of local favorites.
  • Souvenir Stores: Explore souvenir stores in popular tourist areas like Myeongdong and Insadong. These stores offer not only traditional souvenirs but also an assortment of Korean snacks that you can bring back home.
  • Subway Stations: Keep an eye out for convenient snack stalls or small stores located in Seoul’s subway stations. These convenient grab-and-go options are perfect for satisfying your cravings while on the move.

Whether you’re a fan of sweet treats, savory snacks, or a combination of both, the bustling city of Seoul has a wide range of Korean snacks to satisfy your taste buds.

Popular Korean Snacks Where to Buy
Honey Butter Almonds Supermarkets, Souvenir Stores, Subway Stations
Orion Choco Pies Supermarkets, Souvenir Stores, Subway Stations
Pepero Chocolate Sticks Supermarkets, Souvenir Stores, Subway Stations
Seaweed Crisps Supermarkets, Souvenir Stores, Subway Stations

Experience the vibrant flavors of Korean snacks during your stay in Seoul. Whether you’re exploring local markets, shopping in trendy districts, or simply strolling through the city, these snacks are a must-try for every food enthusiast.

Traditional Korean Liquors

When it comes to experiencing the rich flavors of Korea, traditional Korean liquors are a must-try. Whether you’re a connoisseur or simply looking for a unique gift to bring back home from Seoul, Korean liquors like soju and makgeolli offer a taste of Korean culture and tradition.

Soju is Korea’s most famous liquor, known for its smooth and versatile nature. Made from rice, wheat, or sweet potatoes, soju is often compared to vodka but with a distinctive Korean twist. It can be enjoyed straight, mixed into cocktails, or used as a base for traditional Korean alcoholic beverages.

Makgeolli is a milky white rice wine that is slightly sweet and tangy. With a history dating back centuries, makgeolli is often referred to as Korea’s oldest traditional liquor. It has a unique flavor profile and a smooth, creamy texture that makes it a favorite among locals and visitors alike.

When purchasing Korean liquors in Seoul, look for bottles labeled as “traditional” or “authentic” to ensure higher quality and a truly authentic experience. There are several places in Seoul where you can find a wide selection of Korean liquors:

  • Yongsan Electronics Market
  • Lotte Mart
  • E-mart

These locations offer a variety of options and brands to choose from, allowing you to find the perfect bottle of traditional Korean liquor to savor or share with others.

So whether you’re looking to expand your liquor collection or simply want to immerse yourself in Korean culture, be sure to try traditional Korean liquors during your visit to Seoul. Cheers! 🍶


Hanbok is traditional Korean clothing characterized by vibrant colors and intricate embroidery. It is commonly worn on special occasions and has become a popular fashion statement. The design of Hanbok reflects the beauty of Korean culture and heritage, making it a unique and cherished garment.

If you’re looking to experience the elegance of Hanbok, Seoul is the perfect place to find one. There are several renowned locations where you can buy Hanbok and explore the rich cultural history of Korea. Two recommended places to purchase Hanbok in Seoul are:

  1. Dongdaemun Shopping Complex: Located in the heart of Seoul’s fashion district, Dongdaemun Shopping Complex offers a wide variety of Hanbok options. You’ll find an array of colors, styles, and sizes to suit your preferences. The complex is also home to many other shops and fashion outlets, making it a one-stop destination for all your shopping needs.
  2. Gwangjang Market: Known for its bustling atmosphere and vibrant street food scene, Gwangjang Market is another excellent place to buy Hanbok. The market hosts numerous Hanbok stores where you can find traditional garments made with exquisite craftsmanship. Take a leisurely stroll through the market, immerse yourself in the local culture, and find the Hanbok that resonates with you.

Whether you’re attending a traditional Korean wedding, celebrating a special occasion, or simply want to embrace the beauty of Korean tradition, wearing Hanbok will undoubtedly enhance your experience. Explore the colorful world of Hanbok and discover the wonders of traditional Korean clothing in Seoul.

Home Decor

Seoul offers a wide range of Korean home decor stores, with options ranging from traditional to modern styles. Whether you’re looking to add a touch of Korean elegance to your living space or bring home unique souvenirs, Seoul’s home decor shops have something for everyone.

One popular choice for home decor shopping in Seoul is Deco View in Mapo-gu. This store specializes in modern home accessories and furniture, featuring sleek designs that blend seamlessly with any interior style. From chic wall art to stylish decorative objects, Deco View is a treasure trove for those seeking contemporary Korean home decor.

If you prefer a more traditional aesthetic, Maison Dongbusan inside Lotte Department Store is the place to visit. This department store offers a wide selection of Korean traditional home decor items, such as antique furniture, beautiful ceramics, and handcrafted textiles. You’ll find pieces that are both elegant and timeless, perfect for creating an authentic Korean ambiance in your home.

For those seeking a blend of modern and traditional elements, Linen’n Kitchen inside Modern House is a must-visit. This boutique store offers a curated collection of home decor items that highlight the beauty of Korean craftsmanship. From handwoven textiles to unique pottery, Linen’n Kitchen showcases the artistry and skill behind Korean home decor.

No matter your style or preference, Seoul’s home decor stores provide a wealth of options to suit every taste. Whether you’re a design enthusiast or simply looking for a special piece to elevate your home, exploring the world of Korean home decor is a delightful experience.

Experience the charm of Korean design and find the perfect pieces to transform your living space into a reflection of Korean beauty and style.

“Home is where the heart is, and Korean home decor can bring warmth and beauty to any space.” – Unknown

Store Location Specialty
Deco View Mapo-gu Modern home accessories and furniture
Maison Dongbusan Lotte Department Store Korean traditional home decor items
Linen’n Kitchen Modern House Curated collection of handcrafted home decor

Transform Your Space with Korean Home Decor

Enhance your home with the beauty of Korean design. Here are some popular Korean home decor items to consider:

  • Korean traditional ceramics, such as beautiful vases and tea sets.
  • Hanbok-inspired decorative pillows and cushions.
  • Handwoven rugs and tapestries showcasing traditional patterns.
  • Unique pottery pieces, like delicate porcelain bowls and plates.
  • Asian-inspired wall art, such as ink paintings or calligraphy prints.
  • Traditional lanterns to create a cozy and serene atmosphere.

With these exquisite pieces, your home will become a sanctuary of Korean beauty and cultural heritage.

Arts & Design Items

Seoul’s arts and design scene is a vibrant and inspiring showcase of creativity. This city is home to a variety of unique boutiques and galleries that offer an extensive collection of Korean arts and design items. Whether you’re a collector or simply looking for something special to adorn your space, Seoul is the perfect destination to find remarkable pieces that encapsulate the essence of Korean culture and craftsmanship.

One popular destination for arts and design items is Ssamzigill, located in the heart of Insa-dong. This trendy space is an artistic hub that showcases a wide selection of arts, crafts, and design products. From traditional Korean paintings, calligraphy, and pottery to contemporary sculptures, jewelry, and fashion accessories, Ssamzigill offers a diverse range of options to suit every taste and preference.

Immerse yourself in the vibrant colors, intricate details, and impeccable craftsmanship of Korean arts and design items at Ssamzigill. Whether you’re looking to decorate your home, find a unique gift, or simply appreciate the beauty of Korean artistic expression, this curated space is a must-visit for art enthusiasts and design lovers alike.

Korean Arts and Design Items at Ssamzigill in Insa-dong

Ssamzigill is an iconic shopping complex in Insa-dong, a neighborhood renowned for its traditional Korean culture and art. Spanning four floors, this architectural gem houses over 70 shops and galleries, each offering a distinct collection of Korean arts and design items.

Here are some of the remarkable arts and design items you can discover at Ssamzigill:

Category Examples
Traditional Ceramics Porcelain vases, celadon pottery, tea sets
Calligraphy Brushes, ink stones, framed calligraphy artwork
Paintings Traditional landscape paintings, folk art
Fashion Accessories Handcrafted jewelry, hanbok-inspired accessories
Home Décor Lanterns, embroidered wall hangings, Korean masks
Contemporary Art Sculptures, installations, mixed media artwork

At Ssamzigill, you’ll find yourself immersed in the rich heritage and contemporary creativity of Korean arts and design. Take your time to explore the unique shops and galleries, engage with passionate artists and designers, and bring home a piece of Korean artistry that reflects the beauty and culture of this captivating country.

Household Appliances

Korea is renowned for its technological advancements and innovative household appliances. Whether you’re looking to upgrade your kitchen appliances or revamp your living room, Seoul has a variety of options to choose from.

Where to Buy Household Appliances in Seoul:

  1. Yongsan Electronics Market: As one of the largest electronic markets in Asia, Yongsan Electronics Market is a go-to destination for all your electronic needs. Here, you’ll find an extensive range of household appliances, from refrigerators and washing machines to air conditioners and televisions.
  2. Lotte Mart: With multiple locations across Seoul, Lotte Mart is a popular supermarket chain that also offers a wide selection of household appliances. Here, you’ll find both local and international brands, ensuring you have plenty of choices to suit your preferences and budget.
  3. E-mart: Similar to Lotte Mart, E-mart is another well-known supermarket chain in Seoul that carries a variety of household appliances. Whether you’re in need of a new vacuum cleaner or a state-of-the-art coffee machine, E-mart is likely to have what you’re looking for.

When purchasing household appliances in Seoul, it’s essential to consider factors such as warranty, after-sales service, and the specific requirements of your home. Additionally, conducting thorough research and comparing prices can help you make an informed decision and ensure you get the best value for your money.

Now, let’s take a look at some of the popular household appliance brands available in Seoul:

Brand Product Range
Samsung Refrigerators, washing machines, air conditioners, televisions
LG Refrigerators, washing machines, air conditioners, televisions
Electrolux Refrigerators, washing machines, air conditioners, vacuum cleaners
Daikin Air conditioners
Sharp Televisions, air purifiers

Note: The table above provides a general overview of popular household appliance brands available in Seoul. Please visit the respective brand websites or authorized retailers for specific product availability and detailed information.

“Investing in high-quality household appliances can greatly improve your daily life and enhance the functionality and aesthetics of your home. Consider your needs and preferences, do your research, and take advantage of the diverse options available in Seoul to find the perfect appliances for your home.”

Oriental Herbs and Medicines

In the world of traditional Korean medicine, oriental herbs and medicines play a vital role in restoring balance and promoting overall well-being. These herbal remedies have been used for centuries and are still widely used in modern-day Korea. One of the most famous and revered herbs is ginseng, known for its numerous health benefits.

Ginseng is a valued herbal supplement that is believed to enhance vitality, boost the immune system, and improve cognitive function. It is also known for its anti-inflammatory properties and its ability to increase stamina and reduce stress.

If you’re interested in exploring the world of oriental herbs and medicines, Seoul is the perfect place to start. The city is home to numerous traditional shops and markets where you can find a wide variety of these herbal remedies.

Where to Buy Oriental Herbs and Medicines in Seoul

When it comes to purchasing oriental herbs and medicines in Seoul, there are several options available. Traditional markets such as Gyeongdong Market and Namdaemun Market offer a wide range of herbs, spices, and medicinal plants. These markets are bustling with vendors who specialize in natural remedies and can provide valuable insight into their usage and benefits.

Another option is to visit traditional Korean medicine clinics or pharmacies, known as “hanbang yakhoe” in Korean. These establishments have knowledgeable staff who can guide you in selecting the right herbs and medicines for your specific needs. They can recommend herbal tonics, teas, and other formulations tailored to address various health concerns.

For a more convenient shopping experience, you can also find a selection of oriental herbs and medicines at health and wellness stores in popular shopping districts like Myeongdong and Insadong. These stores often carry a curated collection of herbal supplements and natural remedies.

Whether you’re seeking to treat a specific health condition or simply want to incorporate oriental herbs and medicines into your wellness routine, Seoul offers a wealth of options. By exploring the city’s traditional shops and markets, you can discover the power of Korean traditional medicine.

Immerse yourself in the world of oriental herbs and medicines and experience the benefits of traditional Korean medicine firsthand. From ginseng to other herbal remedies, Seoul provides a rich culture of natural healing and wellness.

Korean Antiques

If you’re a fan of history and traditional craftsmanship, Seoul offers a plethora of Korean antiques that will captivate your imagination. From exquisite ceramic vases to intricately carved furniture, these antiques are not only beautiful pieces of art but also a testament to Korea’s rich cultural heritage.

To truly immerse yourself in the world of Korean antiques, a visit to Seoul Folk Flea Market in Dongdaemun is a must. This bustling market is a treasure trove of hidden gems, where you can discover a wide variety of antiques and secondhand items. Stroll through the market’s vibrant stalls, engage in negotiations with knowledgeable antique sellers, and uncover unique pieces that will add a touch of history and elegance to your home.

Why Choose Seoul Folk Flea Market?

Seoul Folk Flea Market is renowned for its vast selection of Korean antiques, attracting collectors, enthusiasts, and history buffs from around the world. Here are some reasons why this market is the ideal destination for antique lovers:

  • Authenticity: The market is known for offering genuine Korean antiques, ensuring that you are purchasing truly valuable pieces of history.
  • Diverse Range: From antique furniture and ceramics to traditional paintings and calligraphy, the market showcases a diverse array of Korean antiques.
  • Affordability: Compared to high-end antique shops, Seoul Folk Flea Market offers more affordable options for those with a limited budget.
  • Expertise: The antique sellers at the market possess in-depth knowledge about the items they sell, enabling them to provide valuable insights and guidance during your purchase.

A Glimpse into Korean History

“Korean antiques are not merely decorative objects, but tangible pieces of history that have withstood the test of time. Each antique tells a unique story, offering insight into the rich cultural heritage of Korea. By investing in these treasures, you not only bring a touch of history into your home but also become a custodian of Korea’s past.”

Types of Korean Antiques Description
Ceramics Exquisite porcelain vases, bowls, and plates adorned with intricate designs and traditional motifs.
Furniture Intricately carved wooden furniture, including cabinets, tables, and chests, showcasing Korea’s traditional craftsmanship and aesthetics.
Paintings and Calligraphy Beautifully painted scrolls and calligraphy pieces, reflecting Korea’s artistic traditions and spiritual beliefs.
Bronze Ware Ancient bronze artifacts such as incense burners, ritual vessels, and Buddhist figurines, representing the intersection of art and spirituality in Korean culture.

Immerse yourself in the world of Korean antiques in Seoul and bring home a piece of history that will continue to inspire and captivate for years to come.


Seoul, the vibrant capital of South Korea, is a paradise for shoppers. From cosmetics and fashion to traditional items like Hanbok and Korean liquors, the city offers a wide range of unique and must-buy products. Whether you’re a fan of Korean culture or simply looking for something special to bring back home, Seoul’s shopping scene has something for everyone.

When it comes to cosmetics, Korean brands like Etude House, Tony Moly, and Missha are renowned for their high quality and innovative products. Make sure to explore popular shopping districts like Myeongdong and Gangnam to find the best deals on Korean cosmetics.

For fashion enthusiasts, Seoul is a fashion hub with affordable clothing options. From high-end brand stores to independent boutiques, you’ll find trendy clothing in districts like Dongdaemun Market and street markets near Ewha Womans University and Hongik University.

Don’t forget to indulge in delicious Korean snacks and traditional liquors like soju and makgeolli. And if you’re looking for something truly special, consider buying a Hanbok, traditional Korean clothing, or exploring the city’s vibrant arts and design scene.

In conclusion, a trip to Seoul is not complete without experiencing its diverse shopping culture. Don’t miss the opportunity to explore the city’s vibrant shopping districts and bring back unique souvenirs that capture the essence of South Korea.


What are some popular Korean cosmetic brands and where can I buy them in Seoul?

Some popular Korean cosmetic brands include Etude House, Tony Moly, Missha, The Face Shop, Nature Republic, and Laneige. You can find these brands and more in popular shopping districts like Myeongdong and Gangnam.

Where can I buy affordable and trendy fashion in Seoul?

Dongdaemun Market is a popular shopping destination for high-end clothing, with shopping malls like Doota, Migliore, Hello apM, Lotte Fitin, and Hyundai City Outlets. Street markets near Ewha Womans University and Hongik University also offer more affordable options.

Where can I buy popular Korean snacks in Seoul?

You can find popular Korean snacks like honey butter almonds, Orion choco pies, Pepero chocolate sticks, and seaweed crisps at supermarkets and souvenir stores in Seoul, including those located at subway stations.

Where can I buy traditional Korean liquors in Seoul?

Yongsan Electronics Market and supermarket chains like Lotte Mart and E-mart are good options for buying traditional Korean liquors such as soju and makgeolli.

Where can I buy Hanbok in Seoul?

Dongdaemun Shopping Complex and Gwangjang Market are recommended places to buy Hanbok, traditional Korean clothing, in Seoul.

Where can I buy Korean home decor in Seoul?

Deco View in Mapo-gu, Maison Dongbusan inside Lotte Department Store, and Linen’n Kitchen inside Modern House are popular choices for home decor shopping in Seoul.

Where can I buy arts and design items in Seoul?

Ssamzigill in Insa-dong is a trendy space that offers a wide selection of arts and crafts in Seoul.

Where can I buy household appliances in Seoul?

Yongsan Electronics Market is a popular place to buy electronic goods and household appliances in Seoul. Supermarket chains like Lotte Mart and E-mart also offer a range of options.

Where can I buy oriental herbs and medicines in Seoul?

Look for oriental herbs and medicines in traditional shops and markets in Seoul.

Where can I buy Korean antiques in Seoul?

Seoul Folk Flea Market in Dongdaemun is a great place to discover a wide variety of Korean antiques and secondhand items.

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