What to Buy in Vienna (List)

Vienna, the capital of Austria, is a city known for its rich history, stunning architecture, and vibrant culture. It is also a shopper’s paradise, offering an array of unique and traditional products that make for perfect souvenirs or gifts. If you’re planning a trip to Vienna and wondering what to buy, look no further. In this guide, we’ll explore the best items to purchase in Vienna, from Vienna souvenirs to Viennese specialties and everything in between.

When it comes to shopping in Vienna, you’ll be spoiled for choice. From charming boutiques and market streets to luxury shopping centers and iconic department stores, Vienna has it all. Whether you’re in search of top-notch fashion brands, exquisite jewelry, or mouthwatering chocolates, there’s something for everyone.

What to Buy in Vienna (List)

Key Takeaways:

  • Vienna is a shopper’s paradise, offering a wide variety of products to suit every taste and budget.
  • Vienna souvenirs, such as tea and coffee, chocolates and sweets, and traditional delicacies, are perfect gifts to bring back home.
  • Don’t miss out on exploring Vienna’s fashion and jewelry scene, with glamorous shopping streets and renowned luxury brands.
  • Vienna is also home to vibrant market streets and shopping centers, where you can find unique items and local specialties.
  • Make sure to indulge in Vienna’s wine and beer scene, with the city’s long history of wine production and excellent Austrian beers to savor.

Vienna Tea and Coffee Souvenirs

If you’re a tea or coffee lover, Vienna has some fantastic options for souvenirs. Two Viennese institutions that are a must-visit for tea and coffee enthusiasts are Demmers Teahaus and Julius Meinl. These establishments offer a wide selection of tea and coffee souvenirs, perfect for bringing a bit of Vienna’s rich flavors back home.

Demmers Teahaus:

Demmers Teahaus is a renowned tea house in Vienna, known for its exceptional variety of teas. From black teas to soothing chamomile and refreshing mint, Demmers has it all. What makes their teas even more special is their beautifully designed packaging, featuring Viennese icons such as Gustav Klimt’s “The Kiss” and Empress Sisi. It’s not just the flavors that make Demmers Teahaus a standout, but also the artistic presentation that captures the essence of Vienna.

Julius Meinl:

For coffee lovers, Julius Meinl is the go-to destination. This Viennese institution is renowned for its Vienna-roasted coffee beans, ensuring you can savor the authentic flavors of Vienna wherever you are. In addition to coffee beans, Julius Meinl also offers an array of tea and coffee accessories to enhance your brewing experience. From stylish coffee mugs to elegant tea sets, you’ll find everything you need to create the perfect cup of tea or coffee.

Consider buying tea or coffee gift sets from these establishments as the ideal souvenir to enjoy back home. These gift sets make for thoughtful presents for loved ones or a special treat for yourself. With Vienna tea and coffee souvenirs, you can bring a taste of Vienna’s rich coffee culture or soothing tea traditions with you wherever you go.

Viennese Institution Offerings
Demmers Teahaus Wide variety of teas
Beautifully designed packaging featuring Viennese icons
Julius Meinl Vienna-roasted coffee beans
Tea and coffee accessories

Viennese Chocolates and Sweets

Vienna is famous for its delectable chocolates and sweets, offering a world of delightful flavors to satisfy any sweet tooth. Indulge in the iconic Sacher torte, a rich and decadent chocolate cake that is a must-try for any visitor. Experience the perfect balance of flavors as the smooth chocolate ganache envelopes the layers of velvety chocolate sponge cake and apricot jam. Few desserts can match the heavenly taste of this Viennese classic.

If you’re looking to bring home a taste of Vienna, consider purchasing a boxed version of the Sacher torte from the renowned Sacher Hotel or Demel Konditorei. These beautifully packaged treats make for an exquisite gift or a special indulgence for yourself.

Another popular Viennese chocolate treat is the Mozartkugel. These delightful confections are a combination of pistachio marzipan and nougat, enrobed in smooth chocolate. Mozartkugel balls come in various pack sizes and shapes, making them a perfect treat to bring home and share with loved ones.

For a lighter yet equally satisfying treat, try the Manner Schnitten. These hazelnut wafers, wrapped in distinctive pink packaging, are a Viennese favorite. With their delicate crunch and delicious hazelnut flavor, Manner Schnitten are a delightful accompaniment to a cup of coffee or tea.

To truly indulge in luxury, Altmann & Kühne offers beautifully packaged chocolates in unique and elegant shapes. These chocolates are perfect for special occasions or as sophisticated gifts for loved ones.

Viennese Chocolates and Sweets Description
Sacher Torte A rich and decadent chocolate cake with layers of chocolate sponge cake, apricot jam, and chocolate ganache.
Mozartkugel Balls A mix of pistachio marzipan and nougat, coated in smooth chocolate.
Manner Schnitten Hazelnut wafers in distinctive pink packaging, with a delicate crunch and delicious hazelnut flavor.
Altmann & Kühne Chocolates Beautifully packaged chocolates in unique and elegant shapes, perfect for special occasions or gifting.

Viennese chocolates and sweets are not just delicious treats; they are a symbol of Vienna’s rich culinary heritage. By savoring these delicacies, you can experience the essence of Viennese culture and indulge in the city’s sweet traditions.

Traditional Viennese Delicacies

To truly experience the taste of Vienna, indulge in some of the city’s traditional delicacies. These viennese specialties are not only delicious but also make for unique and memorable souvenirs. From delectable jams to exquisite porcelain, there is something for everyone to savor and cherish.

Staud’s Jam

When it comes to jams, Staud’s is a well-known name in Vienna. They offer a wide range of flavors made with high-quality ingredients and packed in beautiful glass jars. Whether you prefer classic flavors like strawberry or apricot or want to try something more exotic like fig or rose petal, Staud’s jam is a must-try and makes for a perfect gift or personal indulgence.

Augarten Porcelain

If you are looking for exquisite tableware or decorative figurines, Augarten Porcelain is your go-to place. Established in 1718, this Viennese porcelain manufacturer is renowned for its elegant craftsmanship and unique designs. From stunning dinner sets to delicate tea cups, you can find a variety of Augarten Porcelain products that embody the rich tradition and timeless beauty of Vienna.

Snow Globes

Did you know that Vienna is the birthplace of the snow globe? These whimsical collectibles are a popular souvenir and a charming way to remember your time in the city. Take home a snow globe featuring famous Viennese landmarks such as St. Stephen’s Cathedral or Schönbrunn Palace. With a shake, you can bring a touch of the magical Viennese winter to any corner of the world.

Lobmeyr Glassware

For those who appreciate fine glassware, Lobmeyr is a name to remember. This Viennese glassmaker has been creating exquisite drinkware and chandeliers since 1823. Their stunning designs and exceptional craftsmanship have made them a favorite among collectors and connoisseurs alike. Whether you choose a pair of elegant wine glasses or a dazzling crystal chandelier, Lobmeyr glassware reflects the elegance and artistry of Vienna.

Freywille Jewelry

For a unique and colorful jewelry experience, Freywille is the brand to explore. They specialize in creating beautiful enamel jewelry using a special technique that results in vibrant and artistic designs. Inspired by various art movements, Freywille’s jewelry pieces are wearable works of art. From rings and bracelets to earrings and necklaces, their collections capture the essence of Vienna’s rich cultural heritage and artistic flair.

Incorporating these traditional Viennese delicacies into your shopping list will ensure that your visit to Vienna is not only a feast for your senses but also leaves you with cherished memories and authentic souvenirs.

Traditional Viennese Delicacies Description
Staud’s Jam Delicious and high-quality jams packed in beautiful glass jars.
Augarten Porcelain Exquisite tableware and decorative figurines made with meticulous craftsmanship.
Snow Globes Charming collectibles featuring famous Viennese landmarks, reminiscent of the magical winter atmosphere.
Lobmeyr Glassware Elegant drinkware and chandeliers known for their exceptional design and craftsmanship.
Freywille Jewelry Colorful and artistic jewelry inspired by various art movements, embodying Vienna’s cultural heritage.

Vienna Wines and Beer

In Vienna, you can indulge in more than just coffee and pastries. The city is also renowned for its excellent wines and beers. With a long history of wine production, Vienna offers a diverse selection of wines that cater to different tastes. You can find a wide variety of Vienna wines in specialist wine stores and larger supermarkets.

“Vienna offers a unique wine experience with its rich wine heritage and diverse terroir. From elegant whites to full-bodied reds, Vienna wines showcase the region’s commitment to quality and craftsmanship.”

One of the most reputable vineyards in Vienna is Weingut Cobenzl. Located in the heart of Vienna’s wine region, Weingut Cobenzl has gained recognition for its outstanding wines. The vineyard has even garnered several accolades at the prestigious Vienna Wine Awards, a testament to their commitment to producing top-quality wines.

For beer enthusiasts, Vienna also offers a delightful selection of Austrian beers. Despite being known primarily for its wine production, Vienna has a surprising number of breweries that produce high-quality beers. Exploring the local beer scene can be a rewarding experience for visitors.

If you’re looking for a reliable Vienna beer brand, consider trying the WienWein brand. This brand not only showcases wines but also features beers from several leading Viennese breweries. It is a great way to explore the diverse flavors and styles of Austrian beer.

Discover the rich flavors of Vienna wines and the underrated beer culture in the city. Whether you’re a wine connoisseur or a beer enthusiast, Vienna offers a truly satisfying experience for your taste buds.

Vienna Wines

Sample some of the finest Vienna wines available:

Winery Wine Type Price
Weingut Cobenzl Grüner Veltliner $30
Weingut Mayer am Pfarrplatz Riesling $25
Weingut Wien Cobenzl Zweigelt $20

Austrian Beers

Taste the best Austrian beers brewed in Vienna:

Brewery Beer Type Price
Ottakringer Brauwerk Hefeweizen $5
Brauerei Schwechat Pilsner $4
Brauhaus Wien Vienna Lager $6

Fashion and Jewelry in Vienna

Vienna is a paradise for fashion lovers, with a wide range of shopping destinations to explore. Whether you’re searching for Viennese fashion brands or international luxury brands, the city has something for everyone. From glamorous flagship stores to bustling shopping streets, Vienna offers a diverse and vibrant fashion scene.

Goldenes Quartier

Located between Seitzergasse, Tuchlauben, and Bognergasse, Goldenes Quartier is a must-visit for fashion enthusiasts. This luxurious district is renowned for its glamorous flagship stores and international luxury brands. Stroll along the elegant streets and discover high-end fashion collections from renowned designers.


If you’re in search of glamorous jewelry, head to Kohlmarkt. This prestigious street is home to many traditional Viennese jewelers and international jewelry houses. Admire the exquisite craftsmanship and discover stunning pieces that will make a statement.


Graben is one of Vienna’s most well-known streets in the first district. Here, you’ll find a mix of fashionable boutiques, beauty stores, and luxury footwear specialists. Take your time to explore the wide selection of fashion options and indulge in some retail therapy.


If you prefer a bustling shopping street, Mariahilferstrasse is the place to be. As Vienna’s longest and busiest shopping street, it is home to many international chain stores and department stores. From trendy fashion brands to accessories and beauty products, Mariahilferstrasse has it all.

“Vienna is a paradise for fashion lovers, with a wide range of shopping destinations to explore.”

Whether you’re looking for the latest fashion trends or timeless elegance, Vienna offers a vast selection of fashion and jewelry options. From the glamour of Goldenes Quartier to the traditional craftsmanship of Kohlmarkt, each shopping destination in Vienna has its unique charm. Experience the thrill of fashion in the Austrian capital and discover the perfect pieces to elevate your style.

Viennese Fashion Brands

  • Helmut Lang
  • Wendy&Co
  • Tiberius
  • Meshit

International Luxury Brands in Vienna

  • Chanel
  • Prada
  • Gucci
  • Louis Vuitton

Shopping Centers in Vienna

Vienna offers several shopping centers where you can find a wide range of stores and brands. These shopping centers provide a convenient and diverse shopping experience for locals and tourists alike.

Ringstrassen Galerien

Located in Viennese old town, Ringstrassen Galerien is a modern and stylish shopping center. With 60 boutiques, a large supermarket, and a variety of restaurants, it offers a well-rounded shopping experience. Whether you’re looking for fashion, accessories, or home goods, you’ll find a great selection of stores to choose from.

Wien Mitte The Mall

Wien Mitte The Mall is one of the largest shopping centers in Vienna. It caters to a wide range of tastes and budgets with its diverse offerings of products and moderate prices. From clothing and electronics to home decor and beauty products, you’re bound to find everything you need in this shopping center.

SCS Shopping Center Sued

SCS Shopping Center Sued is not only a shopping destination but also a prominent leisure spot. With over 300 shops, including major international brands, it’s a paradise for fashion enthusiasts. Apart from the extensive retail options, there are also entertainment facilities and a cinema, making it a one-stop destination for shopping and leisure.

Donau Zentrum

Donau Zentrum is the second-largest shopping center in Austria. It features over 260 stores offering a wide range of products and brands. In addition to the shopping options, the center houses numerous restaurants and cafes, providing a perfect setting to relax and recharge after a shopping spree.

Naschmarkt and Other Market Streets

If you’re looking for a unique shopping experience in Vienna, look no further than the vibrant market streets, with Naschmarkt being a top highlight. Nestled in the heart of the city, Naschmarkt is a bustling outdoor market that offers an exciting array of foods and products, making it a must-visit destination for both locals and tourists alike. This multicultural market is perfect for immersing yourself in the lively atmosphere and discovering traditional Viennese products.

What sets Naschmarkt apart is its fusion of flavors and cultures. Wander through the vibrant stalls and savor the aromas of spices, international delicacies, fresh fruits, and delectable pastries. It’s not just a market; it’s a kaleidoscope of diverse cuisines, attracting food enthusiasts from all walks of life. Here, you can indulge in authentic Viennese specialties and find ingredients to recreate your favorite traditional dishes at home.

Naschmarkt is much more than just a food lover’s paradise. You’ll also find a wide range of goods, from clothing and accessories to antiques and collectibles. The market’s vibrant ambiance and eclectic mix of vendors make it an excellent spot for bargain hunters and those looking for unique treasures.

But Naschmarkt is not the only market street worth exploring in Vienna. The city is dotted with pedestrian zones and market squares, each with its own charm and character. Take a leisurely stroll through these streets and discover hidden gems, local artisans, and specialty shops. From luxury boutiques to affordable finds, these market streets offer an exciting blend of high-end and budget-friendly shopping options.

Experience the multicultural atmosphere at Brunnenmarkt

One market street that deserves a special mention is Brunnenmarkt, Vienna’s longest market street. Located in the 16th district, this lively market is a melting pot of cultures, reflecting the diverse communities that call Vienna home. Embark on a sensory journey as you explore the vibrant stalls, taste exotic spices, and feast your eyes on the colorful array of fruits, vegetables, and international delicacies. Brunnenmarkt is not only a place to shop, but it’s also a cultural experience that immerses you in the city’s multicultural fabric.

Comparison of Naschmarkt and Brunnenmarkt

Market Street Features Highlights
Naschmarkt – Wide selection of foods and products
– Multicultural atmosphere
Traditional Viennese products
– Aromas of spices and international delicacies
– Bargain hunting for unique treasures
Brunnenmarkt – Longest market street in Vienna
Multicultural market
– Exotic spices and international delicacies
– Cultural experience
– Colorful array of fruits and vegetables

“Exploring Vienna’s market streets is like embarking on a treasure hunt, where every turn reveals something new and exciting. From Naschmarkt’s bustling atmosphere to Brunnenmarkt’s multicultural charm, these market streets offer an immersive experience that allows you to connect with the vibrant pulse of the city while discovering traditional Viennese products and indulging in a variety of flavors.”


Vienna is a shopper’s paradise, offering a diverse range of products and shopping destinations. Whether you’re visiting for the first time or returning to this beautiful city, there is something for everyone. With its rich history and cultural heritage, Vienna provides the perfect backdrop for a memorable shopping experience.

When it comes to souvenirs, Vienna has you covered. Traditional Viennese products like teas, coffees, chocolates, and sweets make for excellent gifts to bring back home. Don’t forget to try the iconic Sacher torte and Mozartkugel balls, and indulge in the delicacies that Vienna is famous for.

For fashion enthusiasts, Vienna offers a blend of world-renowned luxury brands and local fashion houses. Explore the Goldenes Quartier for glamorous flagship stores, visit Kohlmarkt for exquisite jewelry, or take a stroll down Mariahilferstrasse for a wide range of international chain stores.

Shopping centers like Ringstrassen Galerien and Donau Zentrum provide a modern and convenient shopping experience, while market streets like Naschmarkt offer a more vibrant and multicultural atmosphere. No matter where you go in Vienna, you’ll discover unique items and find something that piques your interest.


What are some traditional products to buy in Vienna?

Some traditional products to buy in Vienna include Staud’s jam, Augarten Porcelain, snow globes, Lobmeyr glassware, and Freywille jewelry.

Where can I find tea and coffee souvenirs in Vienna?

Demmers Teahaus and Julius Meinl are two Viennese institutions where you can find a wide selection of tea and coffee souvenirs, including beautifully designed packaging featuring Viennese icons.

What are some popular Viennese chocolates and sweets to buy?

Some popular Viennese chocolates and sweets to buy include the iconic Sacher torte, Mozartkugel balls, Manner Schnitten, and Altmann & Kühne chocolates.

Where can I find Vienna wines and beer?

Vienna has a long history of wine production, and you can find a variety of Vienna wines in specialist wine stores. Austrian beer is also worth trying, with a surprising amount of quality beer produced in Vienna. Look for the WienWein brand, which features wines from several leading Viennese vineyards.

Where can I shop for fashion and jewelry in Vienna?

Vienna is a paradise for fashion lovers, with options like the Goldenes Quartier for glamorous flagship stores and international luxury brands. Kohlmarkt is known for glamorous jewelry, and Graben offers a mix of fashion boutiques and luxury footwear specialists. Mariahilferstrasse is home to many international chain stores and department stores.

Which shopping centers can I visit in Vienna?

Vienna offers several shopping centers, including Ringstrassen Galerien, Wien Mitte The Mall, SCS Shopping Center Sued, and Donau Zentrum, where you can find a wide range of stores and brands.

What can I find at Naschmarkt and other market streets in Vienna?

Naschmarkt is a popular outdoor market where you can find a variety of foods and products, including traditional Viennese specialties. Vienna also has pedestrian zones and other market streets that offer a mix of luxury and affordable shopping options.

What are some must-buy items in Vienna?

Must-buy items in Vienna include traditional Viennese products such as Staud’s jam, Augarten Porcelain, and snow globes. Vienna souvenirs like tea and coffee gift sets, Viennese chocolates and sweets, and unique gifts like Freywille jewelry are also popular choices.

What can I expect from shopping in Vienna?

Shopping in Vienna offers a diverse range of products, including traditional Viennese souvenirs, luxury fashion brands, and unique gifts. There are also various shopping destinations, including market streets, shopping centers, and pedestrian zones.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *