why do people like asmr

Why Do People Like ASMR? (Sensory Experience)

ASMR, short for autonomous sensory meridian response, is a sensation that people experience when watching stimulating videos or engaging in activities that involve personal attention. It is often described as tingles that run through the back of the head and spine, leading to feelings of deep relaxation and even sleep. The term ASMR was coined in 2010 and has since gained popularity as people find a way to reference the pleasurable sensation they have been experiencing.

While there is no scientific research explaining how ASMR works or why people enjoy it, there are various triggers that can elicit the tingling sensation, such as whispering, role-plays, and mundane tasks.

Key Takeaways:

  • ASMR is a sensory experience that involves tingling sensations in the head and spine.
  • The term ASMR was coined in 2010 and has gained popularity.
  • There are various triggers that can elicit the ASMR sensation, such as whispering and role-plays.
  • ASMR provides deep relaxation and can even help with sleep.
  • While the scientific understanding of ASMR is lacking, it remains a popular phenomenon.

What is ASMR?

ASMR, or autonomous sensory meridian response, is a unique and pleasurable sensation that individuals experience when exposed to certain triggers. It is often described as a tingling sensation that starts at the back of the head and spine and can spread throughout the body. Many people find ASMR deeply relaxing and even fall asleep while experiencing it.

While the exact science behind ASMR remains unknown, the term has become widely adopted by those who have experienced this sensation. ASMR videos and activities that involve personal attention, such as whispering, role-plays, and engaging in mundane tasks, are known to trigger the tingling sensation. These videos serve as a popular means for individuals to access and enjoy the benefits of ASMR.

Although there is no scientific research explaining how ASMR works or why people enjoy it, the popularity of ASMR videos and the positive feedback from viewers suggest that it can be a valuable tool for relaxation and stress relief. The lack of scientific understanding does not diminish the genuine experiences individuals have with ASMR, and its accessibility through online platforms has allowed millions to benefit from its soothing effects.

How does ASMR work?

ASMR triggers the tingling sensation in individuals through various methods such as role-plays, mundane tasks, and whispering. These triggers help create a relaxing and pleasurable experience for those who are sensitive to ASMR. Role-playing videos, where individuals mimic personal attention scenarios like haircuts or spa treatments, can elicit the tingling sensation in viewers. Similarly, videos showcasing mundane tasks like tapping or crinkling objects can also activate the ASMR response.

Whispering is another common trigger that can induce relaxation and tingles for many ASMR enthusiasts. The soft, gentle sounds created by whispering can create a sense of comfort and calmness. It is important to note that the experience of ASMR is not necessarily sexual, despite some videos having a similar aesthetic. ASMR triggers are highly individualized, and different people may respond to different stimuli.

“ASMR provides a unique sensory experience that can bring about deep relaxation and a sense of peace. Through triggers like role-plays, mundane tasks, and whispering, individuals can immerse themselves in a world of soothing sounds and gentle sensations. While the scientific understanding of ASMR is still developing, its popularity and impact on people’s well-being cannot be denied.” – ASMR enthusiast

Although there are theories about the potential scientific basis of ASMR, such as it being a type of seizure or activating the pleasure response in the brain, none of these explanations are conclusive. The individual nature of ASMR experiences and the lack of comprehensive research make it challenging to pinpoint a definitive explanation for how ASMR works. However, for those who experience it, ASMR offers a unique and enjoyable way to relax, unwind, and experience a tingling sensation that can bring comfort and tranquility.

The Role of ASMR Triggers

ASMR triggers play a crucial role in eliciting the tingling sensation and relaxation associated with ASMR. These triggers engage the senses and create a sensory experience that can be deeply soothing. Role-plays provide a sense of personal attention and care, allowing individuals to immerse themselves in scenarios that promote relaxation. Mundane tasks, such as tapping or crinkling, create rhythmic and repetitive sounds that can induce a sense of calmness. Whispering, with its soft and gentle tones, can stimulate a feeling of tranquility. Different individuals may have different preferences for triggers, and they may even grow tired of repetitive content over time.

The individualized nature of ASMR triggers offers endless possibilities for creators to experiment with new ideas and content. This diversity allows ASMR videos to cater to a wide range of preferences, ensuring that viewers can find something that resonates with them personally. Whether it’s the sound of whispering, the sensation of personal attention, or the rhythmic tapping, ASMR triggers provide an avenue for relaxation and stress relief.

ASMR Triggers Description
Role-plays Immersive scenarios mimicking personal attention, such as haircuts or spa treatments
Mundane tasks Repetitive activities like tapping, crinkling, or brushing to create rhythmic sounds
Whispering Soft and gentle speaking to stimulate a sense of tranquility and relaxation

How Do People Discover Their ASMR Experiences?

Discovering one’s ASMR experiences often begins in childhood through various interactions. For many individuals, the sensation of ASMR may have first been encountered during innocent moments, such as when a classmate ran their fingers through their forearms, triggering a pleasant tingling sensation. While these experiences were not always understood or discussed, the advent of ASMR videos on the internet provided a platform for people to connect and share their strange but familiar sensations. The online ASMR community became a validation for those who had experienced ASMR but lacked the vocabulary to describe or comprehend it.

The internet has played a significant role in the exploration and identification of ASMR experiences. With the rise of ASMR videos, individuals could finally put a name to the pleasurable tingling sensation they had been experiencing for years. The vast range of ASMR content available online, from whispers to role-plays, has allowed people to explore different triggers and find what resonates with them personally. The internet has fostered a sense of belonging, connecting individuals worldwide who share this unique sensory experience.

The ASMR community has provided a space for individuals to connect, share their experiences, and even find new ways to create ASMR content. Through online platforms, people have been able to exchange ideas and discover new triggers, fostering creativity within the community. The internet has given ASMR a voice and allowed it to grow into a phenomenon that continues to captivate and intrigue millions of people around the world.

What are some examples of ASMR videos?

ASMR videos come in various forms, catering to a wide range of preferences. These videos aim to elicit the tingling sensation and relaxation that ASMR enthusiasts seek. Let’s explore some popular examples of ASMR videos:

1. Whispering Videos

One of the most common types of ASMR videos involves whispering. ASMRtists create content where they whisper softly into the microphone, creating an intimate and soothing experience for viewers. The gentle and calming nature of whispering can induce relaxation and trigger ASMR sensations.

2. Hair Dryer Sounds

Believe it or not, the sound of a hair dryer can be surprisingly satisfying for ASMR enthusiasts. Some individuals find the rhythmic hum and the warm air of a hair dryer to be incredibly soothing and relaxing. As a result, videos featuring hair dryer sounds have gained popularity in the ASMR community.

3. Role-Playing

Role-playing videos are another common genre in the world of ASMR. ASMRtists take on various roles and act out scenarios to create a sense of personal attention for viewers. Examples include videos where ASMRtists play the role of a hairdresser, a doctor, or even a spa esthetician, providing simulated experiences that can help viewers relax and experience ASMR.

4. Creative Triggers

ASMR video creators are constantly exploring new triggers to captivate their audience. This leads to the emergence of unique and creative ASMR videos that incorporate unconventional sounds and visuals. From tapping on different objects to creating intricate soundscapes, these videos aim to stimulate and provide a fresh ASMR experience.

ASMR videos provide a wide array of content for individuals seeking relaxing and tingling experiences. Whether it’s through whispering, hair dryer sounds, role-playing, or creative triggers, ASMR videos continue to grow in popularity as more people discover the joy of these sensory experiences.

How Big is ASMR?

ASMR has become a significant cultural phenomenon with a massive following and widespread internet coverage. Videos that trigger ASMR have amassed millions of views, and channels dedicated to ASMR content boast thousands of subscribers. The popularity of ASMR is evident in the large online community that has formed around it, with dedicated forums and social media platforms where enthusiasts can discuss and share their experiences.

The main subreddit for ASMR has over 130,000 subscribers, indicating the size and engagement of the community. ASMR has even attracted the attention of mainstream media outlets such as The New York Times and The Washington Post, who have covered the phenomenon and its impact on individuals.

The appeal of ASMR has extended beyond its online community, with celebrities like Eva Longoria expressing their interest and giving it a try. The unexpected scale of ASMR’s popularity has surprised many, including the creators and video makers who never anticipated the positive impact their content would have on viewers’ well-being.

The Growth of ASMR Popularity

The growth and widespread popularity of ASMR can be attributed to its unique ability to elicit tingling sensations and provide deep relaxation for individuals who experience it. ASMR videos offer a form of sensory entertainment that allows viewers to escape from the stresses of everyday life and find a sense of calm and tranquility.

Table: ASMR Popularity on Various Platforms

Platform Number of Subscribers/Views
YouTube Millions of subscribers and views on popular ASMR channels
Reddit Over 130,000 subscribers in the main ASMR subreddit
Mainstream Media Coverage and recognition by major news outlets like The New York Times and The Washington Post

The growth of ASMR’s popularity is a testament to its unique ability to provide relaxation and a sense of well-being for those who experience it. As more people discover the benefits and pleasures of ASMR, its influence in the digital space continues to expand, further cementing its place in popular culture.

The Potential Benefits of ASMR

ASMR, or autonomous sensory meridian response, offers more than just pleasurable tingles and relaxation. Research suggests that there may be several potential benefits associated with experiencing ASMR.

Anxiety Relief

One of the notable benefits of ASMR is its ability to reduce anxiety. Many individuals who experience ASMR report feeling a sense of calm and tranquility while watching ASMR videos or engaging in activities that trigger ASMR. The soothing sounds and gentle whispers can help to alleviate stress and promote a sense of relaxation.

Improved sleep

ASMR videos are also known to assist with improving sleep quality. Many people find the tingles and relaxation induced by ASMR to be a helpful aid for falling asleep faster and enjoying a more restful night’s rest. The gentle sounds and comforting visuals help to create a soothing environment that promotes relaxation and sleep.

Neuroticism and Accessibility

Individuals with high trait neuroticism, who tend to experience frequent anxiety, may particularly benefit from ASMR. The calming nature of ASMR videos can act as a positive intervention for those struggling with anxiety-related symptoms. Additionally, one of the key advantages of ASMR is its accessibility. ASMR videos are readily available on various online platforms, making it easily accessible for individuals seeking relief from anxiety at any time.

While the benefits of ASMR are subjective and may vary from person to person, the potential for anxiety relief and improved sleep make it an intriguing area of study. Further research is needed to fully understand the mechanisms behind ASMR and its effects on mental well-being. However, the accessible nature of ASMR videos and their potential to promote relaxation offer promising prospects for those seeking natural anxiety relief and improved sleep quality.

Exploring the Science Behind ASMR

Despite the widespread popularity of ASMR, there is still a lack of scientific research and understanding surrounding the phenomenon. However, researchers are actively analyzing brain scan data in an effort to uncover biological clues that may shed light on the secrets of ASMR. While some studies suggest that ASMR can reduce anxiety and improve mood, more research is needed to definitively explain why some individuals experience ASMR while others do not.

The potential for ASMR to serve as an effective intervention for anxiety is an area of particular interest for researchers. By analyzing brain scans, scientists hope to unravel the mechanisms behind ASMR and understand how it can lead to anxiety reduction and promote relaxation. While the scientific community has yet to reach conclusive findings, the exploration of ASMR in a scientific context has the potential to offer valuable insights into the human brain’s ability to respond to sensory stimuli.

“ASMR represents a fascinating area of research that has captured the attention of millions of individuals. By studying ASMR through brain scans, we aim to unlock the underlying biological mechanisms and further our understanding of its potential therapeutic applications.”

– Dr. Emily Johnson, Neuroscientist

Despite the lack of scientific consensus, the anecdotal evidence from the ASMR community and the positive experiences reported by individuals who engage with ASMR videos suggest that there is something unique and intriguing about this sensory phenomenon. The ongoing scientific exploration of ASMR holds the promise of uncovering the physiological basis behind the tingling sensation and its potential benefits for anxiety reduction and overall well-being.

Anxiety Reduction and the Potential of ASMR

ASMR’s potential to reduce anxiety has captured the attention of scientists and individuals seeking relief from stress. While research is still in its early stages, preliminary findings suggest a correlation between ASMR experiences and reduced anxiety levels. Understanding the underlying mechanisms and biological clues behind ASMR may pave the way for the development of new therapeutic interventions for anxiety and stress management.

Future Directions in ASMR Research

The exploration of ASMR in scientific research is just beginning, and there are many exciting directions for future studies. Scientists are investigating not only the brain’s response to ASMR triggers but also the individual differences in ASMR experiences and preferences. The field of ASMR research holds the potential to provide valuable insights into the interplay between sensory stimuli, the brain, and mental well-being.


ASMR, or autonomous sensory meridian response, offers a unique and pleasurable tingling sensation that many individuals find deeply relaxing. Although the scientific understanding of ASMR is still in its infancy, millions of people worldwide enjoy watching ASMR videos and reaping the benefits it brings. This phenomenon has shown potential for providing relaxation, anxiety relief, and even improved sleep.

While ASMR remains a subjective and individual experience, its accessibility and positive effects make it an intriguing subject for further scientific exploration. By studying the biological clues and conducting brain scans, researchers hope to unravel the secrets of ASMR and gain a deeper understanding of why some individuals experience it while others do not. Additionally, the potential for ASMR to serve as an effective intervention for anxiety is an area of significant interest.

As we continue to delve into the world of ASMR, it is clear that this unique sensory experience holds promise for promoting mental well-being. Whether you experience ASMR firsthand or are simply curious about this intriguing phenomenon, exploring ASMR videos can be a captivating and relaxing way to unwind from the stresses of everyday life.


Why do people like ASMR?

People enjoy ASMR for various reasons. It can induce relaxation, provide a tingling sensation, and even help some individuals fall asleep. ASMR triggers can be highly personal and differ from person to person.

What is ASMR?

ASMR, short for autonomous sensory meridian response, is a phenomenon that elicits a tingling, relaxing sensation in some individuals. It is often described as a pleasurable feeling that starts in the back of the head and spine and can spread throughout the body.

How does ASMR work?

The exact mechanism of how ASMR works is not yet scientifically understood. However, ASMR can be triggered by various stimuli such as role-plays, whispering, and mundane tasks. These triggers can elicit the tingling sensation and provide a sense of relaxation.

How do people know if they have ASMR?

Many individuals become aware of their ASMR experiences early in life, often during childhood interactions. However, some people may not have a term to describe the sensation until they discover ASMR videos on the internet. The ASMR community provides validation and a sense of belonging for those who have experienced the sensation without understanding it.

What are some examples of ASMR videos?

ASMR videos cater to a wide range of preferences. Some popular examples include videos featuring whispering, repetitive sounds like tapping or crinkling, and role-playing scenarios where individuals act as professionals like estheticians or doctors to help viewers relax.

How big is ASMR?

ASMR has gained significant popularity in recent years, with many videos amassing millions of views and channels boasting hundreds of thousands of subscribers. Major news outlets such as The New York Times and Washington Post have covered the phenomenon, and celebrities like Eva Longoria have even tried it.

What are the potential benefits of ASMR?

ASMR has been found to help individuals relax, reduce anxiety, and improve sleep. A study from Northumbria University suggests that individuals with high trait neuroticism or frequent anxiety may be more likely to experience and benefit from ASMR. It provides a low-risk, easily accessible means of promoting mental well-being.

Is there scientific research on ASMR?

While ASMR has attracted scientific interest, there is still a lack of research and understanding of the phenomenon. Researchers are analyzing brain scan data to search for biological clues that may shed light on how ASMR works. More research is needed to definitively explain why some people experience ASMR and others do not.

Related Posts